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Avid Technology's flagship product, Media Composer, suffered from an early 90's look as well as outdated modes of interaction. This high profile,
complex desktop application is the professional editing system used to create most films and TV shows. Avid is fully Agile.
Highlights: transformed UI into a tabbed-paned interface, redesigned workspaces, led effort to
implement a modern look and feel, redesigned central features of the application such as the media bin and composer window, introduced new
concepts such as direct manipulation tools for the timeline and bin layouts.
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Before redesign |
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After redesign |
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| 2 |
International jewelry retailer, Diamonds International, had lackluster conversion rate with the web channel. Their
site had inefficient IA and poor UI reducing site stickiness and causing low converstion rate. This redesign included
not only the site but larger web channel rethink such as changing the URL.
Highlights: Reduced many forms of navigation to one clear call-to-action. New URL associated with the organization. Improving
upsell/cross sell promotion space. Reducing click-through from 6 clicks to 3 to purchase.
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Before redesign |
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After redesign |
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IBM's web channel for their enterprise level services offerings needed not only a face lift but new tools to help potential customers
get access to the information they need faster. I was Senior IA/UI for all enterprise level IBM global services site including
partner alliance sites (36 sites).
Highlights: Transformed early HTML flat sites into more interactive experiences using rich media and web 2.0 paradigms. Designing
interactive modules to reduce click-through from home page to final leaf page. Modernizing look and feel. Managing partner
relationships.
look and feel.
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Before redesign |
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After redesign |
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| 4 |
Fidelity Investments needed higher deferral rates amongst it's Net Benefits customers. I was Lead Designer of "myPlan", an interactive web-based
information and action tool to inform and encourage corporate employees of their retirement management services clients to increase their retirement derral.
Highlights: Several interactive components to quickly and simply show members how to reach their retirement goals.
The application accessed customer information to preload data upon login without the user having to enter much data. Interactive formats were highly
efficient in not only providing information but context to allow users to make informed decisions about their retirement goals.
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myPlan interactive 1 |
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myPlan interactive 2 |
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| 5 |
When Target launched their own organic food brand they wanted a high concept, beautiful interactive web experience to accompany
the brand launch to turn consumer heads. I was lead designer for the Archer Farms Brand Experience. This app needed to capture
the sophisticated but light and whimsical brand guidelines.
Highlights: Easy-to-use interactive modules providing a wealth of information about the origin and contents of
Archer Farms food. High style look and feel in concert with their branding.
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Home page |
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Product detail page |
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Part of MasterCard's push to inform the public of the benefits of smart chip technology in credit cards
was an interactive campaign complete with a 2000 sq. ft. location-based environment as well as other forms of
interactive media. I was lead designer of the MasterCard Brand Experience. One design goal was to create
apps that had the production value of a network TV spot. Earned a "One Show" Bronze Award.
Highlights: Five stand-alone interactive applications, each with their own
personality, describing one facet of the benefits of smart chip technology. These applications were rich media apps employing
a good deal of video, sound and animation. They needed to be designed for several channels.
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Attract loop |
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Security app |
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